Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. SEO is all about making the most educated, reasonable choices you can-and they won't all pay off the way you thought they would. What better …

Performing regular audits on your website's links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Is your content written for people or search engines …

Will you be developing custom software? Which role should the search practitioner play? Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Have you ever tried to buy artisan large rocking horse round here? Recently, I came across …

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Heading tags are tags that are used for the creations of headings. The most important tag is …

So when it comes to SEO, you really can't "set it and forget it." You need to be monitoring and tracking how well everything is working so you're always one step ahead of the competition. Have you ever visited a website that does not have a mobile version with your …

Write a good, high-quality blog post and reach out to other blogs in your company's industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Any rapid increase in traffic suggests suspicious or …