Understand about link exchanges

White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Make sure you're not just writing for the sake of making a piece of content longer, but don't be afraid to write lengthy pieces if you feel it's going to be useful to somebody …

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Update your plugins on a regular basis

Although nobody knows the exact ranking formula, each search engine has its own take on ranking factors. Keywords are "stuffed," wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. A life insurance product like renew life can pay your dependents money …

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Be aware of rel=nofollow for links when working on keywords

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won't work out for your website so well …

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Cracking the canonical URLs code

Although some elements are common to both SEO and SEM, PPC advertising is much easier to implement and can achieve immediate results, usually in the form of getting visitors to see your website in a matter of minutes. There are many sites and services that offer to help place press …

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