Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won't retain clients without providing ROI. Look for upcoming events where your products might …

It's important to have your keywords in titles, URLs, subheadings and body text. The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. If you're out and about in East Yorkshire, it worth checking out …

Similar to Alexa and Google PageRank (which was effectively shelved several years ago), this is a prediction that combines a variety of link metrics to create a score to show you how powerful, trustworthy and authoritative your website is. Don't be scared by the acronym SEO, it just allows sites …

cost, color, texture, shape, fonts, etc). One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. Coupons and discounts work offline and they work …