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There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding their algorithms. For instance, if you look for recipe results on Google, you may see thumbnail images and user ratings--things that may be more helpful than …

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Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. They were searching with clunky phrases like "flower delivery new york." Now people feel comfortable typing in things like "who delivers roses near me?" Changes in searcher habits …