Now that we've discussed the importance of starting with on-page optimization, it's time to focus on the next step of any effective search engine campaign-off-page optimization. Also, remember that title tags should be about 60 characters, so put as much time into this as your actual content creation. Why not …

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Effective marketing demands it. A good strategy is to use lazy-loading to only load images when the user is about to see them …

When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the online audience and that you are publishing important and useful content. Sometimes those headlines are more important than the words beneath …