The expanding number of available brands perceived to beroughly equivalent requires an additional response. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to …

Writers typically have content creation skills, but they lack SEO knowledge. Answering the question "what is Negative SEO?" is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how …

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It's phenomenal. Websites that engaged in this blatant activity were de-indexed and cried up a river across forums and blogs throughout the internet marketing community. I understand …

Now that we've discussed the importance of starting with on-page optimization, it's time to focus on the next step of any effective search engine campaign-off-page optimization. Also, remember that title tags should be about 60 characters, so put as much time into this as your actual content creation. Why not …

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Effective marketing demands it. A good strategy is to use lazy-loading to only load images when the user is about to see them …

When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the online audience and that you are publishing important and useful content. Sometimes those headlines are more important than the words beneath …