Now that we've discussed the importance of starting with on-page optimization, it's time to focus on the next step of any effective search engine campaign-off-page optimization. Also, remember that title tags should be about 60 characters, so put as much time into this as your actual content creation. Why not …

cost, color, texture, shape, fonts, etc). One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. Coupons and discounts work offline and they work …

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Effective marketing demands it. A good strategy is to use lazy-loading to only load images when the user is about to see them …

There's strong evidence that click-through rates will influence your website's Google search ranking, though this is difficult to confirm given the company's secrecy surrounding their algorithms. For instance, if you look for recipe results on Google, you may see thumbnail images and user ratings--things that may be more helpful than …

However, because all inbound links will support your domain authority and increase both your national and local ranks, it's unwise to limit yourself to only local sources. Google is wise to link schemes, and is always on the lookout for predictable patterns of link building. If you want to start …

It helps brands protect themselves from accidentally building links that appear spammy, and generally improves the overall quality of links on the web. Businesses can leverage local SEO to great effect by creating a unique page for every location. Fundamental search engine optimization never changes. You only have three things …

Encoding devices provide the means of transmitting information and include advertisements, public relations efforts, press releases, sales activities, promotions, and a wide variety of additional verbal and nonverbal cues sent to receivers. Everything from psychographics, and what makes a buyer take the action they take, to being able to sell …

Will you be developing custom software? Which role should the search practitioner play? Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Have you ever tried to buy artisan large rocking horse round here? Recently, I came across …

When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the online audience and that you are publishing important and useful content. Sometimes those headlines are more important than the words beneath …

One should always keep an eye on those who want to take your spot. Although there are many different recipes for gaining search engine rankings, most experts in the search engine optimization (SEO) field will recommend that website content should be a priority. Marketers identify consumer and business-to-business segments in …

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Heading tags are tags that are used for the creations of headings. The most important tag is …

So when it comes to SEO, you really can't "set it and forget it." You need to be monitoring and tracking how well everything is working so you're always one step ahead of the competition. Have you ever visited a website that does not have a mobile version with your …

That way all the important content of a page, such as navigation and info texts will be in the user's field of vision. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. This output serves as …

Instead of having one highly authoritative page, you're splitting your CTR to multiple moderately relevant pages. In-house advertising creates several advantages. Duplicated content - the same content that appears on multiple unique URLs - is not welcome by search engines and can cause a serious drop in a website's rankings. As I …

Analytics play a very huge part in SEO and it is thus a very important SEO must do. Common social media sites include Facebook, Instagram, Twitter, Pinterest, and Put yourself in the readers' shoes and consider whether or not you'd be intrigued by your headline. There are so many examples …

Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. They were searching with clunky phrases like "flower delivery new york." Now people feel comfortable typing in things like "who delivers roses near me?" Changes in searcher habits …

Although some elements are common to both SEO and SEM, PPC advertising is much easier to implement and can achieve immediate results, usually in the form of getting visitors to see your website in a matter of minutes. There are many sites and services that offer to help place press …

helps you evaluate whether your existing content is achieving its goals and gaining ROI. This will also help you build authority in your niche, and help Google trust you. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember …

If you're an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more …

Write a good, high-quality blog post and reach out to other blogs in your company's industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Any rapid increase in traffic suggests suspicious or …

This is abundantly clear for the less popular keywords that have fewer sponsored links in the search results. Sometimes using relatively unknown software may minimize this risk. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Its like …

Using social media for your business has numerous benefits, but it's never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise …