Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won't work out for your website so well …

Similar to Alexa and Google PageRank (which was effectively shelved several years ago), this is a prediction that combines a variety of link metrics to create a score to show you how powerful, trustworthy and authoritative your website is. Don't be scared by the acronym SEO, it just allows sites …

However, because all inbound links will support your domain authority and increase both your national and local ranks, it's unwise to limit yourself to only local sources. Google is wise to link schemes, and is always on the lookout for predictable patterns of link building. If you want to start …

Will you be developing custom software? Which role should the search practitioner play? Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Have you ever tried to buy artisan large rocking horse round here? Recently, I came across …

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? Heading tags are tags that are used for the creations of headings. The most important tag is …

Instead of having one highly authoritative page, you're splitting your CTR to multiple moderately relevant pages. In-house advertising creates several advantages. Duplicated content - the same content that appears on multiple unique URLs - is not welcome by search engines and can cause a serious drop in a website's rankings. As I …

Analytics play a very huge part in SEO and it is thus a very important SEO must do. Common social media sites include Facebook, Instagram, Twitter, Pinterest, and Put yourself in the readers' shoes and consider whether or not you'd be intrigued by your headline. There are so many examples …

If you're an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more …