The truth about stickiness

Be proactive and scout for duplicate content at least once every few months-unless your site management process is flawless, it's probably that duplicate content will surface when you least expect it. It's not unnatural for many of a website's links to become broken over a long period of time. Hiring …

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Easy wins around human response times

In business-to-business markets, brand equity influences selections in the buying decision-making process. Here are a few examples:Nothing says, ?come shop here? quite like a dark, blurry shot of your store, right? Allow sheer fabric to complement your timber casement windows making them the focal point in the room without …

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What sort of results can you expect?

The expanding number of available brands perceived to beroughly equivalent requires an additional response. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to …

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How to deal with dynamic pages

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won't retain clients without providing ROI. Look for upcoming events where your products might …

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Stop search engines from displaying ODP data buy using bread crumbs

Writers typically have content creation skills, but they lack SEO knowledge. Answering the question "what is Negative SEO?" is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how …

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Carve out time for concentrating on local search

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. As they …

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Take a customer focused approach to keyword research

It's important to have your keywords in titles, URLs, subheadings and body text. The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. If you're out and about in East Yorkshire, it worth checking out …

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Understanding conversion rates in relation to your marketing strategy

Really, it's nothing short of amazing how such a must-have tool is completely free. While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others …

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Follow the best practices outlined herein for widgets

And the whole SEO digital marketing service package may be named all under SEO Packages since customers basically comprehend this more easily. Some examples of black hat techniques are: joining a link scheme, article spinning and duplicate content. Don't risk getting penalised; follow the best practices for digital marketing. Are …

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Tightening up on title tag

Link building is a strategy that enables you to create more of these links, and therefore generate more authority for your brand. According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if …

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Understand about link exchanges

White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Make sure you're not just writing for the sake of making a piece of content longer, but don't be afraid to write lengthy pieces if you feel it's going to be useful to somebody …

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What you should have asked your teachers about blogs

SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. Recent research regarding consumer-generated …

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Is this the end of SEM as we know it?

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Another factor is the ever-increasing quantity of content that goes online every day. Other factors that are very important …

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Update your plugins on a regular basis

Although nobody knows the exact ranking formula, each search engine has its own take on ranking factors. Keywords are "stuffed," wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. A life insurance product like renew life can pay your dependents money …

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Go long-tail and forget onsite SEO

Write content for real people. This will not only make your posts more noticeable on social media, but also present your content more professionally across all your channels There are different types of cards, but they all allow you to go over the 140-character limit and attach media screenshots when …

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Does the content look high quality, or is it just a list of keywords?

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It's phenomenal. Websites that engaged in this blatant activity were de-indexed and cried up a river across forums and blogs throughout the internet marketing community. I understand …

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Product Positioning

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. This is the process of creating a website, ranking it, and then selling other people?s …

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Small but important things to observe about walled garden sites

It is known that 0.5-2.5% of keyword density (the number of times the keyword appears in the content divided by the number of total words in the content) is considered safe. There are issues like helping Google understand the content on your pages and website, incoming links, page …

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Education is the best legacy when it comes to SEO campaigns

Head terms are the broader keywords that are directly relevant to your business, but may be harder to rank for because of their broadness. Therefore, a website should consider the existing as well as the new algorithms and strategies and combine them well enough to create the awesomeness that Google …

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Informative details on improving blogs

Link juicing in itself isn't a terrible strategy, but trying to build a link wheel will work against you. Adding the website is quite a useful step in making a website more popular. Search engine and directories accept website submissions for free. For a fun family day out, take a …

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Be aware of rel=nofollow for links when working on keywords

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won't work out for your website so well …

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Write a keyword-rich introduction about local search

Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. SEO is all about making the most educated, reasonable choices you can-and they won't all pay off the way you thought they would. What better …

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Expand your RSS feeds as necessary

For now, the impact on SEO is relatively minimal-according to the official statement, the change is only going to affect one percent of all search queries. Secondly, you are able to submit your web site to your directory like Yahoo!, DMOZ, etc. Imagine waking up on Christmas day and seeing …

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Understanding ROI in relation to your marketing strategy

Now that we've discussed the importance of starting with on-page optimization, it's time to focus on the next step of any effective search engine campaign-off-page optimization. Also, remember that title tags should be about 60 characters, so put as much time into this as your actual content creation. Why not …

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Things you most likely didn't know about SEO

cost, color, texture, shape, fonts, etc). One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. Coupons and discounts work offline and they work …

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How does Duck Duck Go deal with page speed

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Effective marketing demands it. A good strategy is to use lazy-loading to only load images when the user is about to see them …

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A few words on web crawlers

It helps brands protect themselves from accidentally building links that appear spammy, and generally improves the overall quality of links on the web. Businesses can leverage local SEO to great effect by creating a unique page for every location. Fundamental search engine optimization never changes. You only have three things …

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